Guide to Cheltenham Festival in March 11th-14th 2008

Cheltenham Gold Cup
World Hurdle
Champion Chase
Champion Hurdle
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Ladbrokes [£10]
Bet Direct [£10]
Betfred [£100]
BGBet [£100]
Betway [£20]
Pinnacle Sports [£275]
Unibet [£20]
 
 
 

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If, by this stage, Cheltenham fever hasnt reached your outpost then perhaps its time to shut up shop and look for a change of vocation. The 2008 Cheltenham Festival is literally days away, although as always racing's jewel in the crown cannot come soon enough. the betting industry is waiting with baited breath in anticipation of a flurry of activity during the four days of mesmerising racing from Prestbury Park. This will be the 107th runnig of the great festival and it wont be an exaggeration to say that it will be bigger and better than ever before.

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Over the festival period some 230,000 spectators will take their position trackside to revel in the unique Cheltenham atmosphere. Add to that tens of millions glued to television screens across the world - many of them in betting shops - and its easy top see why Cheltenham has gained such a reputation.

As you'd expect, Cheltenham Racecourse's managing director Edward Gillespie is thrilled to be associated with such a special event in the sporting calendar. " The Festival is a huge event, not just for us, but for the local economy, which benefits from £50m that week, for the betting industry, which will see nationwide turnover of excess of £500 million and of course, for the owners, trainers and jockeys to whom success here means so much, " he says. "Over the course of the week 500 horses will be competing for £3.4 million of prize money in 25 races. Some 235,000 spectators will be here from across Europe, assisted by 5000 staff on duty that week, and by any measure, it is a week that is completely unique."

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As ever, the betting will take centre stage with the Tote, for example, making 10 percent of their on course turnover over the four days - an outstanding figure for a racing calender that consists of over 1000 meetings. As always the betting industry will be desperate for some of the big names to miss out on the big prizes. Four out of the last five Gold Cups have been won by the favourite and only then was the sequence broken by the short priced War of Attrition.

The 2003 Festival was remembered for the high number of favourites that succeeded much to the detriment of the bookmakers. Such was the disappointment that many of the larger firms cited their poor Cheltenham performance as the reason for lower than expected profits that year. Therefore a good Cheltenham is crucial for the betting industry.