Paddy Power have always flown close to the wind to try and gain publicity for their betting establishment. Ever since the ban on gambling adverts was lifted in 2007 the Irish bookmakers have become famous for using comical, but slightly controversial ploys to gain custom.

Whether using celebrity sportsmen such as Carlton Palmer and Richard Dunwoody, the Dublin-based firm have also gone down the road of innuendo, notoriously the blind football team being at the forefront of uproar in some quarters.

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However, these cavalier tricks have worked, as their betting empire has not only branched out from the Emerald Isle but has grown in stature with the use of internet gambling.

So, what makes Paddy Power any more attractive than other betting firms? Individuality and eccentricity is the key as they lure punters in with a plethora of wild and wacky bets.

Controversially, they made a market on whether newly-elected American president Barack Obama would make it through his first term, gaining negativity from areas of society who interpreted this to be linked with an assassination.

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Novelty bets are a way of gaining more exposure and more recently Paddy Power incorporated the Ash Cloud from Iceland into their markets where you can bet on an airport closure at any time.

As more and more companies are following Paddy Power’s way of attracting revenue they are continuing to offer promotions and offers to keep their customers.

With the Premier League back in full swing Paddy Power have been offering money-back specials where if your game finishes 0-0 then they will refund all losing correct score and scorecast bets. These innovations all keep the customer happy and offer a crash net if their initial selection fails.

With gambling having a turnover in the regions of billions, all bookmakers will endeavour to ensnare customers and Paddy Power will continue to build as they not only offer a fantastic service to your average gambler but also appeal to the madcap punters who like a flutter on the most random of things.

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