Betfair is one of the most popular bookmaking companies in the United Kingdom for a number of different reasons as it takes the online betting industry by storm with its unique way of placing and laying bets.
The company operates differently from traditional bookies in the respect that fans bet against each other to win and lose. Betfair generates a massive revenue through taking a commission on these bets and holding the bets while an event is going on.
The great thing about Betfair is that there is always a bet for some kind of sport. As long as two fans are willing to bet against each other, Betfair will lay on the bet and the fans can compete. This is what has earnt the company a reputation as the bookie of the fans over the last few years and has left many of the traditional bookmakers scratching their heads as more and more people back and lay on the exchanges.
Betfair is actually not that different from the layout and design of most other bookmaking websites. The brand image has been kept much the same and the sports and various events are well laid out and easy to find and of course there are all the normal bookmaker free bets to be claimed.Terms and conditions of how to bet with Betfair are displayed at the foot of the page at all times.
While there is sports betting and fans betting against each other, Betfair will always have a place in that part of the market. Poker and casino sections have been added over time as the growth of online gambling has developed. Sports betting is the bread and butter of the website and something which is always given prominence over other sections.
Betfair poker is now a very popular online poker experience with thousands of players competing against each other every day. Betfair poker operates in the same way as other online poker services and has a similar online welcome offer. The difference is that most punters have that little bit of extra faith and trust when they gamble with Betfair.