Betway is all about value. As one of the lesser known bookmakers in the online industry and without a high street presence to back them, they have made a difference in the industry by focusing on the most popular markets around and offering some of the best odds to be found anywhere. They also offer an international service aimed at enticing as many online sports gamblers as possible to use their service. This comes in the form of both the site and their support being offered in seventeen different languages.
The main Betway homepage is devoted to their entire suite of services, giving equal importance to their sportsbook, poker site and casino. It is also aimed squarely at new players, advertising their bonuses and incentives for new players, with no mention of actual bets or odds to detract from the advertising. However, as soon as a player enters their sports section, they are immediately presented with a number of popular events, primarily in football.
Unlike many competitors, Betway offers comparatively few event types, totalling 22 sports. Horse and greyhound racing are conspicuous by their absence, which will immediately make the site unsuitable for some customers. However, the sports that are covered are thorough, with events from around the world. Players can bet pre-event and also in play. Events are laid out well, with dozens of markets on every match. Again, this is perhaps not as many as some competitors, but all of the main football markets are covered, including total goals and draw no bet. These markets extend to live games, with a dedicated section offering one of the most aesthetically pleasing interfaces of any online bookmaker.
Betway offers all new customers a £25 welcome bonus, operated as a 100% match bonus on their initial deposit. Unlike many free bets, the entire amount must be staked ten times before being withdrawn. However, for any serious player, this shouldn’t pose a problem.
Overall, Betway is an ideal choice for making use of the signup bonus. While it is not suitable for backers of horse racing, it is the perfect choice for football gamblers or those interested in other popular sports, offering value on virtually every bet.