Blue Square has established itself well in a very competitive market and the bookie already has a wide support base which generates an income of hundreds of millions every year.
Blue Square is a big name in many different sports and the company already sponsors non-league football in England.
Blue Square does promotions very well with a current £25 free bet for new customers. This is dependant on a first deposit but it is a lot higher than the majority of competitors are prepared to offer, and is very simple to collect.
Blue Square stinks of ease of use and customer friendliness when first looking at the website. Sports betting is pushed hard because this is the bread and butter diet of the website. However, the other sections of the website have been kept very simple and easy to use with terms and conditions prompted at all times.
There is a popular mobile betting application for users of Blue Square to download, and this can appeal to new customers looking to place a bet on the move, and its certainly proving popular across all well known smart phone platforms, including Android and iphone.
There is masses of catalogued information on the website from customers who have already asked about a range of common problems.
This allows customers with a small problem to quickly find a solution. However, there are telephone numbers and e-mail addresses for customers who want to go into more detail over an issue.
Blue Square has worked very hard to establish a set of user controls which satisfy customers in every sense.
There are basic functions such as setting daily deposit limits.
This fits in line with the message of healthy and responsible gambling that the website is trying to push forward.The user controls also allow more subtle tweaks which customise accounts and leave customers betting in perfect bliss.
The Blue Square site is one of the most popular, and over the last decade has made significant strides forward, considering they do not have the ‘High Street’ shops to fall back on, and as a result are totally switched on with creating a superb online experience for punters, which does not disappoint.