Put simply, this type of market offered by bookmakers is one that is priced up in advance of the day of the event, with bets normally accepted by bookmakers on the understanding that if the selection does not participate, the bet will be deemed to have lost.
So, let’s use the 2017 World Cup as an example. Any bet placed on the winners market before the final is an ante post bet.
Say you want to back England (you must need your head checking) to win the World Cup at 22/1 at the time of writing in February.
Placing that bet would be an ante post wager and you’re always guaranteed to get that price no matter how well England do in the tournament.
If they progress through the competition, their price will obviously drop, but the punter is always going to be paid out at the odds taken when the bet was placed.
This is the best thing about this type of bet; it is very possible to get very big prices on selections in ante post markets.
Horse racing is huge for ante post betting but is tinged with a little bit more risk/reward as horses run the risk of being pulled out of a race for injury or change of plans by the trainer.
The Cheltenham Festival is absolutely huge for ante post betting as the whole National Hunt season is geared around those four days in March.
All bookmakers will offer these types of market but punters should only give their custom to the ones that offer the best value in terms of odds.
In our experience we have found the three top dogs for ante post betting are William Hill, Paddy Power and Betfred, who regularly offer the best industry price on a selection, especially in horse racing.
All three firms have a brilliant sign up offer too that new customers can take advantage of to place their ante post wager.
William Hill and Betfred offer a free £25 matched bet with your first deposit while the guys at Paddy Power allow their new customers a matched £200 freebie.
If you haven’t got into ante post punting yet, now is the time to act.