But making the right decisions in order to grab the best value separates the mug punter from the shrewd one.
One of the ways to make sure you’re getting ahead of the bookmakers is to take full advantage of firms that offer the brilliant non runner no bet concession on horse racing and greyhound racing markets.
It really isn’t a hard concept to understand either and can make the difference about turning a profit or a loss through betting.
Ante post betting offers punters the chance to get higher odds than may be available on the day but with the risk if their horse is a non-runner, the stake will be lost.
This offer provides punters with some insurance on ante post bets with the bookmaker in question promising to give you your stakes back if the horse doesn’t turn up on the day.
In terms of the 2017 Cheltenham Festival, at this stage anyway, the only firms to offer the non-runner no-bet concession are Paddy Power.
It’s quite an unusual move by the firm to act this early on in the season with this type of offer as bookies usually wait until perhaps three or two weeks before the start of the extravaganza before announcing this offer.
Paddy Power also are big players on the online scene and with generosity at the forefront of their marketing strategy, it should come as no surprise to customers that they are mirroring offers of opening up the non-runner no bets markets on all the major races at the festival.