They arguably have the best reputation out of all the major sports betting firms as they introduce their mobile betting application, which runs in hand with their £30 free bet to all new customers to spend online or mobile.
Founded in 1926, Coral have come a long way since those days, where they only had a couple of betting pitches at various greyhound racing tracks.
Growth has been phenomenal since those days.
They now have over 1,500 shops on the high-street and opened their highly successful online business in 2002, which has taken the company on to the next level.
MobileTechnology wise, Coral have a high-class team and rarely do they have problems with their website or any of their products. The talent of the guys working at Coral is shown through their magnificent mobile phone betting app that was released in 2010, which is one of the best betting applications currently available to punters.
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The boom within mobile betting has been huge since the rise of the iPhone and will only grow further in time.
Betting companies can no longer rely on just making profit from their shops and online department – in fact, recent reports show that over 40% of bookmakers business online is generated through mobile betting.
The rise of the IPhone and Android phones have never made gambling so accessible for punters. Modern mobile phones have the capabilities and requirements to act as a min hand-held computer and because of this the world is at its owners fingertips. Punters now have the accessibility to place bets on any sport from around the world at a touch of a button.
Gone are the days of having to be near a bookmaker shop to place a bet, the whole world is now literally, just a click away. A gambler will never struggle to get a bet on in these modern times.
The Coral mobile app, which can be downloaded on iPhone, android, ipad and blackberry platforms, is a very easy-to-use feel to it and in truth, is a punters dream.
The app itself will not win many awards for spectacular design but as many punters will tell you, functionality becomes before the wow-factor in a design. If it’s glitz and glamour you’re after with your betting app, Coral isn’t the one for you, but if you want a service that will fulfil your needs of sports betting with minimum fuss then you should start downloading the app now.
The layout makes is very clear on the types of markets available with the more popular betting opportunities of the day very prominent on the screen, which is a big plus.
The lack of highly defined graphics, baring the blue and white company colours, mean that the app functions very well and any slow loading problems that other betting apps unfortunately possess are not apparent here.
The Coral app provides all the main information punters need on markets when browsing.
The drop down menus are very clear and concise, with the name and time of the event, along with bold odds, making it very helpful for the betting community to understand where everything is located on the app. Popular markets take prominence on the home page too.
For horse racing gamblers this is a great feature as there is a button which will bring up the next five races in the UK and Ireland. This makes it very easy to access a race which is about to start.
In conclusion, the standard of the app isn’t likely to blow you away in design terms but as with most Coral products everything works incredibly well and to a very high standard.