The rapid rise of bookmaker Paddy Power free bets has been one of the success stories of the industry in the last five years.
The Irish firm have sprouted wings from their base in the Emerald Isle and have become one of the most popular sources of betting for many gamblers across the UK, especially within casual betting circles and the younger generation of punters.
One of the main reasons for the boom in this area of the industry is from their innovative marketing campaigns, which focus on PR stunts at the world’s biggest sporting events as well as unique free bets specials for punters.
They look at betting as it should be – a fun pastime – and their ability not to take themselves too seriously has won them a lot of friends and customers within punting circles.
It’s no surprise to see many important staff members being head-hunted by rival companies.
Paddy Power operate over 360 retail outlets but their main source of income is generated through their superb functioning online betting website – at present they are the sixth largest online gaming business in Britain and Ireland but in the next 20 years, if progress continues, they should be one of the market leaders.
It’s all about giving their customers a better betting experience when you play with Paddy Power, but they do it in a way which makes customers feel safe in the knowledge that if anything did go wrong the firm are professional enough to help with any problem.
Not only are they incredibly realibale in the way they do business, it seems as though the technology department at Paddy Power HQ is one step ahead of the game in terms of innovative technology. Their new mobile app is a perfect case example.
The last two years have seen a massive transformation in the way punters access and place their bets.
The rise of the IPhone and Android phones have opened up a whole new world for gambling companies to take advantage of. Modern mobile phones have the capabilities and requirements to act as a min hand-held computer and because of this the world is at its owners fingertips.
This opportunity has been seized by bookmakers to create a mobile app that links to their sites so punters now have the accessibility to place bets on any sport from around the world at a touch of a button.
Paddy Power saw this opportunity early and has plunged plenty of time and effort into creating an app, which in all honesty, puts their market rivals to shame. Results show that 49% of all Paddy Power bets made come from mobile devices. Gone are the days of having to be near a bookmaker shop to place a bet, the whole world is now literally, just a click away.
The boom of mobile betting has certainly taken off.
The Paddy Power app itself is a real box ticker. Its range of features include a wonderful array of markets, an easy to access multiple bet function and an overall functionality, which makes it easy to navigate around the simple yet very effective mobile site.
When on the site, you are immediately taken to the home page and there it has quick links to the current most popular markets and the current live events for in play betting.
As expected, the mobile app’s design is based around the green colours of the Paddy Power logo, but doesn’t overpower or distract customers from being able to bet on their desired market.
With easy access to all the important account options, such as deposit and withdraw button, Paddy Power have created an easy-to-use application which although is pretty simple, is extremely effective.